‼️ SITE IS A WORK IN PROGRESS ‼️

Hi, I'm Vic. I create

Seriously Playful Illustration

Playful visual storytelling for brands, products & campaigns.

I'm Vic Bell, a UK-based illustrator creating thoughtful work for brands and creative teams. From illustration systems and iconography to characters and campaigns, I help brands tell stories with a little more heart.

Trusted By

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Legendary clients

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Trusted By ✽ Legendary clients ಄

Playful Bear app illustration surrounded by colourful icons and objects.

♒︎ Featured Work Ϟ

Featured Work

The World of Bear

I’ve worked with Bear since 2015, building a playful illustration and icon system across product, brand and marketing.

Illustration at GitLab

Nearly seven years creating brand illustration, campaigns, product visuals and visual storytelling for GitLab.

Teamwork character illustration showing a woman interacting with a digital product interface.

The Teamwork Toolkit

A playful brand illustration system for Teamwork, built around characters, visual storytelling and human interaction.

Icons Built For Users

I created Tagcons a custom icon system for Bear, helping users personalise their experience within the product.

The whole package

I worked with Scratch to build a welcoming brand universe, using illustration and character design to bring some warmth to finance.

A Brand with Heart

I’ve worked with With Jack since 2018, building a playful brand and illustration system full of warmth, humanity and character.

A System In Isometric

I worked with Blink to create an isometric illustration system, building characters and environments to tell stories across the brand.

A Mascot With Character

I worked with Nooklyn to develop their brand illustration style and mascot, Nookie the cat, creating a playful world for visual storytelling.

Sketchy Icons for All!

I worked with Font Awesome to create a playful, hand-drawn icon set, bringing a little sketchy personality to their huge icon library.

What I’m Excited To Work On

಄ What I’m Excited To Work On Ϟ

Illustration

Does your brand need a warm, fuzzy, human-made illustration system filled with feeling? Oh, I REALLY love helping with that.

Visual Storytelling

Campaigns, events, one-off extra-special moments to engage with your audience? Let’s tell folks an honest, joyful story. I got you!

Iconography

Got space for small moments of story and joy within your brand or product? Custom icons and icon systems are happiness in a tiny package.

Character Design

Is your brand missing out on the wonder of personality through characters and mascots? Bringing characters to life is my jam!

Motion Moments

Are you looking to bring small, impactful moments of movement into your illustration? Interactions, reactions, satisfaction … Oh My!

Let's Work Together

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Hire Me

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Let's Work Together ಄ Hire Me 𖧧

About Vic

಄ About Vic 𖧧

Vic Bell smiling in her creative studio.

A lifelong passion for visual storytelling has grown into a 16-year career as an illustrator that I’m incredibly grateful for. I love creating playful, approachable work for brands and creative teams, inspired by nature, fantasy, animation, gaming, and the imaginative worlds that first sparked my love of creativity.